I’ve said it before and I’ll say it again. Panasonic is one hell of a company that deserves our support. Ever since trying their first Micro Four Thirds camera back in 2008 I’ve been impressed by the technology they produce and offer at such incredibly affordable prices. It’s never easy to displace or take market share from companies that have been in the game for half a century or more. That’s why I talk loud and often about people and companies I truly believe in. Examples of that include Drobo, Mylio, Seagate and most importantly Panasonic’s Lumix brand.
A meeting at my office in Bozeman with the executives from Panasonic where they first showed me the new 100-400mm zoom.
For tremendous insight into where Panasonic is headed and how they plan to get there, you should read the current article on DPReview where they interviewed Director of Panasonic’s imaging business, Yosuke Yamane. Make sure you read all the way through to the end where this humble executive gives credit to his team and the folks who love his products. His unassuming attitude is very much what I’ve experienced working with this great company. Attitude is everything and a huge part of why I joined their team. Admittedly, Lumix is not yet a household name, but I’m convinced that day is fast approaching.