Panasonic Lumix – Why I Love This Company

Posted May. 9th, 2017 by Daniel J. Cox

I’ve said it before and I’ll say it again. Panasonic is one hell of a company that deserves our support. Ever since trying their first Micro Four Thirds camera back in 2008 I’ve been impressed by the technology they produce and offer at such incredibly affordable prices. It’s never easy to displace or take market share from companies that have been in the game for half a century or more. That’s why I talk loud and often about people and companies I truly believe in. Examples of that include Drobo, Mylio, Seagate and most importantly Panasonic’s Lumix brand.

A meeting at my office in Bozeman with the executives from Panasonic where they first showed me the new 100-400mm zoom.

For tremendous insight into where Panasonic is headed and how they plan to get there, you should read the current article on DPReview where they interviewed Director of Panasonic’s imaging business, Yosuke Yamane. Make sure you read all the way through to the end where this humble executive gives credit to his team and the folks who love his products. His unassuming attitude is very much what I’ve experienced working with this great company. Attitude is everything and a huge part of why I joined their team. Admittedly, Lumix is not yet a household name, but I’m convinced that day is fast approaching.

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There are 4 comments on this post…
  1. Beth DavidowOn May. 9th, 2017

    Really appreciate your insight & article-sharing, like this one, Dan. I’ve used Lumix pocket cameras for ages and only recently chose the GH5 based not only on your input, but on hands-on with the camera at NAB. I’ve been filming with RED digital cinema cameras for years (and carrying 40 lbs on my back!), upgraded last year to 6K, and a few months ago, when I had the chance to upgrade to 8K, chose not to. That upgrade was close to $50,000…seriously! I love the RED but being able to carry a fully-rigged GH5 4K kit on the long hikes I make is going to be sweet. And knowing how dedicated Panasonic is to their customer base, with planned upgrades and more, choosing the GH5 is a win-win all around! Once I saw the quality of the 4K video output from the GH5, this was an easy decision! I’m stoked to be using this system for my new projects!

    • Portrait of Daniel J. Cox

      Daniel J. CoxOn May. 9th, 2017

      Great to have your input, Beth. Thaks for stopping by to join the conversation.

  2. Fred KurtzOn May. 9th, 2017

    Great DP Review article. I am proud to be on the Panasonic M43 band wagon for the past 3+ years. They have revolutionized photography. I never once looked back when switching from full frame DSLR’s. Thanks for introducing them to me way back when.

    • Portrait of Daniel J. Cox

      Daniel J. CoxOn May. 9th, 2017

      Happy to help Freddy. Thaks for your input.

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