Fake News Hits Panasonic’s Lumix Brand

Posted Mar. 29th, 2017 by Daniel J. Cox

Good grief. Fake News helped elect Donald Trump and now it’s announcing the death of my favorite camera company. A recent story by the Japanese news Nikkei Asian News suggested Panasonic was restructuring and getting out of the camera business. The President of Panasonic suggested they need new profit drivers if Panasonic hopes to double operating profit within two years. Much of the interview was obviously taken out of context, which I was suspicious of from the start since I was told, just last month at a Lumix sales meeting, that Lumix was up by 20% in sales last year. Seems 20% should qualify as a new “profit driver.”

Anyway, Pansonic’s PR department got moving and shared the following “Official Response” below:

“We are clearly dedicated to the imaging business and that will not change.  In fact, the camera and video businesses are strong and we continue to invest and the recent success of the Lumix GH5, further supports our organization’s continued focus on developing innovative imaging technology.”

There’s a great take on this story from the folks at EOSHD at Panasonic: We will accelerate the LUMIX project under new structure.

OK, so that should put an end to this Fake News story and we can move ahead with delivery of GH5’s to US dealers this week. I’m going to have mine in my hands tomorrow if all goes well with UPS. Stay tuned.

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There are 6 comments on this post…
  1. BarryOn Apr. 23rd, 2017

    I am glad that is settled. Thanks for the references Dan as with all the confusing forum chatter about it one wonders what is real. I think Panasonic have a great approach and I really admire their innovative DFD autofocus techology and how usable their touch screens are, just to name two things I like. The 100-400 is a gem as well to add a third. I am also a Sony user and like some of the things they do too but Panasonic have my vote on user friendliness and long telephoto options.

  2. MikeOn Apr. 4th, 2017

    Actually, fake news tried its best to defeat Trump as they are trying to unseat him now but they will fail at that as well. I do enjoy your photography writing though.

    • Portrait of Daniel J. Cox

      Daniel J. CoxOn Apr. 4th, 2017

      At least we have photography in common Mike. Maybe that’s enough to at least have the civility to sit down and discuss issues we disagree on.

  3. Portrait of Ray Hirsch

    Ray HirschOn Mar. 29th, 2017

    Much better article than the first one. But, as you stated the other day, it appears that more and more they are focused on the professional or semi-professional video market. Also, did you catch the part about more reliance on third party lenses. The GH5 pictured has a Olympus Pro lens on it. Now we just need to get the firmware supporting both brands of 4/3 lenses.

    All the best,


    • Portrait of Daniel J. Cox

      Daniel J. CoxOn Mar. 29th, 2017

      Just received my GH5 Ray. Hope to get out tomorrow and start working with it. Stay tuned.

  4. Dennis LindenOn Mar. 29th, 2017

    Dang. I already sold all my Lumix and Leica lenses and bodies because they won’t work anymore 😉

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