What’s the best computer for still and video production? This is a question I’m often asked by many of our traveling photo guests. Since 2004 it’s been all Apple and the story below will show you why.
Apple command center in Los Angeles.
Apple recently released a 90 second video highlighting the 30-year anniversary of the Mac computer. Like everything Apple does, it’s an exquisite example of beauty and function. What makes this mini movie “A Story of Thirty Years and One Day in the Making” most interesting is how it was done.
The entire project, shot in 15 locations on 5 continents, was directed by Ridley and Jake Scott. 15 cinematographers shot over 70 hours on 100 iPhones. The footage was broadcast live back to the main command/editing center in Los Angeles where it was handed off to 21 production editors. Ridley and Jake Scott were able to watch and direct all shoots remotely via FaceTime. The entire production was accomplished with a vast array of Apple products including 46 iPads, 86 Macs and 100 iPhones.
I’ve been a Mac convert for almost 15 years. The story above is an extensive showcase as to why.
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