I opened to the Technology section of the Wall Street Journal this morning to find one of the world’s most respected papers reporting on the subject I’ve been discussing for several years now: A New focus for Camera Makers. It’s a good story on the changing tastes of photographers, especially female photographers. The article talks about the fact that women are the driving the force in Mirrorless camera models from Panasonic, Olympus and Nikon, and the number one country the revolution is happening in is Japan. It also talks about how cell phone cameras have disrupted sales of small compact point and shoots, and that the interchangeable lens mirrorless cameras offer an advantage that people are willing to pay for over the cell phones. Additionally the article discusses that shipments of the traditional DSLR (Nikon & Canon) cameras is projected to grow by 18% this year, however, shipments of mirrorless cameras are projected to increase 60%!
Part of the ever-growing mirrorless group with our cameras in Kenya. It's not just women that want smaller and lighter cameras to take pictures with.