Video #5: Nikon Pure Photography, Savor Photography All Over Again
Last night Nikon released their fifth video in the Nikon Pure Photography series. I have to say I’m liking what I see. You can finally get a good look at the camera they’re slowly introducing and it’s definitely retro. It’s interesting how the designs of new cameras are shifting towards what we used to use back in the “old days” The new Nikon definitely looks similar to my old F3 bodies I started out with in the 80s. I’m actually glad to see this return of the old ergonomics, or design layouts, we had before any of us even knew what the word “ergonomics” meant.
The old adage, what’s old is new again, is really taking hold in the camera business. I think it all began with cameras such as the Nikon D70 as well as some older and less sophisticated Canon models where dials for selecting the Exposure Mode replaced the push button, dial it in on the LCD options.
Olympus then took the lead in retro with their release of the OM-D EM-5. Later they upped the anti in back to the future styling and features with their newest Micro Four Thirds version of the recently released E-M1.
Inline with the popularity of bringing back cameras of the past, Sony , just two weeks ago, introduces the A7 and the A7R. Both so called Full Frame cameras with a definite design that harkens back to days gone by.
I’m loving the return of the top deck dials. It’s taken many years for the manufacturers to realize the benefits of having your control options always visible, ready to be changed at a moment’s notice. As I mentioned earlier, what’s old is new again and Nikon may just have a serious hit on their hands if they can give us the technology we want in a package that’s easier to use and fun to look at. We’ll know more on October 4th or 5th when the camera is supposed to be officially announced.