Video #3: Nikon Pure Photography, No Clutter, No Distractions

Posted Oct. 28th, 2013 by Daniel J. Cox

So Nikon has released the third video of the Nikon Pure Photography ad series. It shows a bit more of the actual camera. Based on the lens the photographer is cleaning around the campfire, it’s not a small camera. I guess that hope is out the window. I love the video footage in this release. Who can’t love a campfire?


By the way, on the first Blog post, about this new series of ads, I talked about this being an effective ad concept. Now that there are three releases I’m wondering if any of you feel the same way. What do you think – does this series of ads make you want to see what’s in  the wings for the new Nikon camera? Voice your opinion here on the Blog. Nikon would certainly like to know if this is creating any interest.

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There are 2 comments on this post…
  1. DeanOn Nov. 2nd, 2013

    The ad campaign is simple and like a great book makes you want to turn the page to learn what happens next. The music adds serenity to the simple yet dramatic scene. It makes you want a camera that can capture not only the image, but the mood. Nostalgia sells, just look at the Fuji 100X. I think if Nikon delivers a body that is a D if F’s clothing, with image quality of a D4 or D800E, it won’t be able to make them fast enough. I will be at the front of the line. Stick a 24mm f/1.4 G on that sucker and turn me loose!

  2. Portrait of Mark And Cathy Pemberton

    Mark PembertonOn Oct. 28th, 2013

    Very intriguing. I am definitely interested in seeing what Nikon has to offer. Will it move us in a direction that allows even greater creativity and freedom or will it be just another incremental marketing change. Either way, I can’t wait to find out. The ads are very effective in building curiosity.

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