This stunning aurora video is proof positive photographers can no longer dedicate ourselves to just one camera company. This breathtaking video footage was shot with the new Sony A7’s full frame camera by photographer Anders M. It’s proof positive that new technology being developed AND delivered by the so-called underdogs: Panasonic, Olympus and Sony, is raising the bar at breakneck speed.
Aurora Borealis in Tromsø from Anders M on Vimeo
I shot Nikon equipment exclusively for over 30 years until about five years ago. On a whim I tried the humble little Panasonic GM1 and I’m now shooting 80% of my work with Panasonic cameras. Panasonic, Olympus, and Sony have long been underdogs in the world of photography, but all three are exploding with great technology that helps us photographers and cinematographers tell better, more exciting, and more compelling stories. Panasonic is on a roll with several different cameras that capture 4K video at prices that you can’t believe if you ever priced the first 4K cameras from Red. Olympus and Panasonic are giving us lenses for the Micro Four Thirds cameras that we once could only dream about, smaller, lighter, sharper. And now Sony is pulling out all the stops in the Full Frame category with amazing ISO’s at speeds you had no idea were even possible.
Where are Nikon and Canon?