People wonder why I’m excited about the future of photography and the technical advancements happening in the business on a daily basis. Sony recently announced 4K video capabilities in their new A7s series camera. When I first saw these numbers I was hohum about it. Until I saw the video below. Watch as the video starts at 1600 ISO and progresses to ISO 408,000. It’s hard to believe. Nice job Sony. The biggest downside is the A7s requires an external recorder to capture the 4K video unlike the new Panasoinc GH4 which records 4K to an SD card in camera. Both cameras are very close to being released. The new GH4 will be here in a couple of weeks and we’ll be shooting two of them on our upcoming trip to Italy. Stay tuned for the results.