Panasonic’s Environment Vision 2050

Posted Mar. 7th, 2018 by Daniel J. Cox

A Company with Heart

Panasonic’s Environment Vision 2050 is just one of many reasons I’m such a fan of Panasonic Lumix cameras; they have heart! When I switched from traditional DSLR’s several years ago, it wasn’t just because Lumix offered a more technical creative tool. A big part of the decision was the size and influence of the Panasonic brand. Not only did they produce durable, quality, forward-thinking products, but I felt they were a large enough company to change the future. Having great cameras to tell the conservation stories I believe in was just an added bonus.

Panasonic’s Environment Vision 2050 is the latest proof that my gut instincts were on track and that I’m working with a company I truly believe in. For quite sometime, I’ve been thinking about how the smaller cameras represent what is so important to me, the downsizing of all things I need for my work, play, and daily lifestyle.

I truly believe it’s technology that will save this planet and possibly the human race. Without a doubt it’s the answer to figuring out how to be less harmful to Mother Earth we all call home. The goal of the Panasonic Environment Vison 2050 is to harness technology to eventually produce more energy than we consume with environmentally sensitive products independent of fossil fuels. Panasonic is already well on their way to being a major player in the field of doing good and making a profit.

One of the most exciting projects they’re working on is a so-called smart city named CityNow on the outskirts of Denver, Colorado.

Panasonic is reducing the size and effect of all kinds of things, and their cameras are just one example that I use everyday. For me the new Lumix camera system is a shining example of being able to do more with less, all because of Panasonic’s class leading technology.

A female bear comes to investigate the camera cage on Buggy One. Gordon Point on the shores of Hudson Bay near Churchill, Manitoba.

It pairs perfectly with my work for Polar Bears International and the Arctic Documentary Project which showcase stories of the Arctic and the scientists working there.

I’m proud to be a very small part of this special initiative. Thank you Panasonic US and Japan

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There are 2 comments on this post…
  1. ricoOn Mar. 7th, 2018

    In the Artic Documentary Project slideshow at the end of this post, you are presented with a Nikon on the photo and as a Nikon user in the text… It’s time to update the slideshow maybe 😉
    And please suggest Panasonic to include PDAF pixels on their sensor to improve their AF tracking, to be on par with DLSRs Canikon bodies 🙂 I love Panasonic bodies (adn lenses !), but this AF tracking is still their Achille’s heel compared to the others camera makers I think, even if it is continuisly improving, new body after new body. (like their JPEG color rendition)
    They changed their minds already in the past by adding stabilisation on the sensor (and not only in the lenses), so maybe they could change their minds concerning contrast-detect only AF 🙂

    • Portrait of Daniel J. Cox

      Daniel J. CoxOn Mar. 7th, 2018

      Yep rico, you are correct. Will get to updating that photo eventually. Thanks for the remainder.

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