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Natural Exposures Journal

Panasonic’s Environment Vision 2050

By Daniel J. Cox ·

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A Company with Heart

Panasonic’s Environment Vision 2050 is just one of many reasons I’m such a fan of Panasonic Lumix cameras; they have heart! When I switched from traditional DSLR’s several years ago, it wasn’t just because Lumix offered a more technical creative tool. A big part of the decision was the size and influence of the Panasonic brand. Not only did they produce durable, quality, forward-thinking products, but I felt they were a large enough company to change the future. Having great cameras to tell the conservation stories I believe in was just an added bonus.

https://youtu.be/69mpA-vUncE

Panasonic’s Environment Vision 2050 is the latest proof that my gut instincts were on track and that I’m working with a company I truly believe in. For quite sometime, I’ve been thinking about how the smaller cameras represent what is so important to me, the downsizing of all things I need for my work, play, and daily lifestyle.

I truly believe it’s technology that will save this planet and possibly the human race. Without a doubt it’s the answer to figuring out how to be less harmful to Mother Earth we all call home. The goal of the Panasonic Environment Vison 2050 is to harness technology to eventually produce more energy than we consume with environmentally sensitive products independent of fossil fuels. Panasonic is already well on their way to being a major player in the field of doing good and making a profit.

https://youtu.be/BF-iwB96BOA

One of the most exciting projects they’re working on is a so-called smart city named CityNow on the outskirts of Denver, Colorado.

Panasonic is reducing the size and effect of all kinds of things, and their cameras are just one example that I use everyday. For me the new Lumix camera system is a shining example of being able to do more with less, all because of Panasonic’s class leading technology.

A female bear comes to investigate the camera cage on Buggy One. Gordon Point on the shores of Hudson Bay near Churchill, Manitoba.

It pairs perfectly with my work for Polar Bears International and the Arctic Documentary Project which showcase stories of the Arctic and the scientists working there.

I’m proud to be a very small part of this special initiative. Thank you Panasonic US and Japan