Panasonic Leica Shares Technology Behind Lenses
When Panasonic introduced their line of Lumix cameras back in 2001, they began what has turned out to be a very rewarding relationship with the folks at Leica. Cameras have always been as much about lenses as they are about the photographic body those lenses attach to. And teaming up with Leica was a great idea to make sure the photographic industry and most importantly, consumers, knew Lumix was serious about being a major player.
White-tailed eagle in flight, Hokkaido, Japan. Lumix GX8 with Leica 100-400mm zoom, ISO 640
Being able to reach out to others and share in success is not always easy for major players. Panasonic is one of the world’s leading electronics companies and Leica is legendary for their spectacular optics. Being humble enough to know each other’s strengths and weaknesses is a sure sign of greatness in my opinion. Together, Panasonic/Lumix and Leica have worked to change the way pictures are being taken. Their combined leadership has revitalized people’s interest in real photography due to less weight and cost of the smaller Lumix cameras.
Video of the Shoot I Did for this Lens
Visit Leica/Lumix Page About the LEICA DG VARIO-ELMAR 100-400mm
For a bit of insight into how it all started, Panasonic/Leica has put together a page describing how the LEICA DG VARIO-ELMAR 100-400mm came to be. An interesting side note to this web page; all the images of birds are pictures I took for the initial release of this lens. Thanks, Panasonic/Leica.