Lexar Calls It Quits, No Surprise Here
Yesterday, Lexar made what some are calling a “bombshell” announcement: they will stop producing Lexar cards and other Lexar memory/storage devices. All I can say is, it doesn’t surprise me. On the company’s official blog, a post was written by Jay Hawkins, VP of Micron. He states, “The company will continue to provide support to existing customers through this transition period. “What customer support?” is my first reaction.
Based on my experience with Lexar, they have no customer service. Their demise doesn’t surprise me in the least because of the nonexistent interest in supporting their customers. I experienced this firsthand with the company. Case in point is my blog post Lexar or SanDisk: You Decide. I won’t go through all the reasons why I’m not surprised Lexar is finally biting the dust in this blog; that blog post explains it pretty well. But it is sad that there will be one less player in the field.
My guess is card prices will increase and we’ll have fewer choices. But on the bright side, maybe there should be fewer players if some are unwilling to have any dialog with or interest in the people using their products. SanDisk will be the major winner, and they’ll be rewarded with even more sales. Their tech and customer support is superb, so maybe they should be rewarded with an even bigger market share. Lexar’s product quality used to be the best. But their quality changed AND they had nobody interested in the people side of things. Wtih that dismal combination, there certainly is no place other than down for any company.