Great News, New Lenses for Micro Four Thirds Cameras
Great News, New Lenses for Micro Four Thirds Cameras. Woke this morning to news from our friends at 43 Rumors about a new KiskStarter Project that plans to build five lenses, specifically for the Micro Four Thirds (MFT) line of cameras. The new company is called Veydra and they’re looking to raise money for their line of fast primes that will include 12mm, 16mm, 25mm, 35mm, and 50mm lenses. This is good news for the Consortium of MFT Manufacturers. The more companies we have onboard with MFT, the more of a chance there is to grow this group of cameras and lenses.
Admittedly, this announcement isn’t all that important for us who prefer our MFT cameras for still image capture and their cutting-edge technology. Why? Because these new lenses are specifically targeted toward cinematographers. Don’t let this temper your encouragement for their success though, since the more successful MFT’s are, the more options we’ll all have as the industry matures.
Panasonic is getting their hair blown back by the success of their GH4 and much of that is due to the cinematography industry, even though the GH4 is my favorite stills camera. Olympus is doing extremely well with their OM-D EM-1 and superb, professional grade lenses. These two manufacturers started it all and their continued success will inspire even more lens choices such as long telephotos and zooms we desperately need.
So Hats Off to the new lens company known as Veydra. I hope this name becomes an industry standard to help drive this amazing new category of still and cine cameras from Panasonic and Olympus. Welcome to the group Veydra.