Canon Announces the Updated 100-400mm Zoom – Finally

Posted Nov. 12th, 2014 by Daniel J. Cox

Canon Announces the Updated 100-400mm Zoom. For all of you out there who have been longing for an update to the Canon 100-400mm zoom, your wishes are about to be answered. I had heard rumors about this lens for a long, long time but I just received a message from my friends at Hunt’s Photo that you can pre-order this lens NOW.

The new Canon 100-400mm can be preordered from our friends at Hunts Photo.

The new Canon 100-400mm can be pre-ordered from our friends at Hunt’s Photo.

The release of this lens is a huge blow to Nikon’s ability to suck people over to the Nikon system with the superb Nikkor 80-400mm zoom. When Canon finally delivered their ridiculously expensive 200-400mm at nearly $12,000, they effectively eliminated many, many advanced enthusiasts that had no interest in paying that kind of money, especially when the Nikkor 80-400mm was only slightly behind in quality and light gathering capabilities. I know many folks who switched over to Nikon specifically for the 80-400mm zoom and Nikon’s superb full-frame cameras. Canon has finally made it competitive for serious nature shooters.

Even so, for me, both Canon and Nikon are stuck solidly in the past catering to a dying breed; the photographers who still think it’s necessary for big, heavy, bulky, expensive optics and bodies to have fun with and produce professional quality photography. Seeing this announcement makes me feel like I’m speeding down the highway, eyes glancing at the rearview mirror.

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There are 3 comments on this post…
  1. Portrait of Jane Scott Norris

    Jane NorrisOn Dec. 1st, 2014

    Between trips, most of my photography is birding by foot so I have pre-ordered this lens. However, I am loving the GH-4 for a lot of my photography and like you would love to see pro-grade longer lenses from Panasonic.

  2. Fred KurtzOn Nov. 12th, 2014

    Right on Dan. This year Italy, Slovenia and Romania were all done with a pair of GH4’s and a GX7. And I have no regrets with the excellent image quality. However for Patagonia and South Africa next year I will be taking the Nikon D4 (which is a superb camera that I love) so I can get the longer reach that Panasonic does not have (are you listening Panasonic?).

    • Portrait of Daniel J. Cox

      Daniel J. CoxOn Nov. 12th, 2014

      I too am hoping for longer lenses for my GH4. Haven’t decided if I’m going all Lumix or both Lumix and Nikon for our trip to Patagonia Freddy. Will decide a bit closer to the date. Thanks for adding your voice.

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