Canon Announces the Updated 100-400mm Zoom. For all of you out there who have been longing for an update to the Canon 100-400mm zoom, your wishes are about to be answered. I had heard rumors about this lens for a long, long time but I just received a message from my friends at Hunt’s Photo that you can pre-order this lens NOW.
The new Canon 100-400mm can be pre-ordered from our friends at Hunt’s Photo.
The release of this lens is a huge blow to Nikon’s ability to suck people over to the Nikon system with the superb Nikkor 80-400mm zoom. When Canon finally delivered their ridiculously expensive 200-400mm at nearly $12,000, they effectively eliminated many, many advanced enthusiasts that had no interest in paying that kind of money, especially when the Nikkor 80-400mm was only slightly behind in quality and light gathering capabilities. I know many folks who switched over to Nikon specifically for the 80-400mm zoom and Nikon’s superb full-frame cameras. Canon has finally made it competitive for serious nature shooters.
Even so, for me, both Canon and Nikon are stuck solidly in the past catering to a dying breed; the photographers who still think it’s necessary for big, heavy, bulky, expensive optics and bodies to have fun with and produce professional quality photography. Seeing this announcement makes me feel like I’m speeding down the highway, eyes glancing at the rearview mirror.